Vogel's UltraBran® - High-Fibre Wheatbran Breakfast Cereal

Low GI, very high fibre wheatbran cereal with prebiotic maize starch, soya isoflavones and linseed meal, with minerals and vitamins.

INGREDIENTS
Cereals (84%) [Wheat Bran, Wheat Flour, Corn Starch (Hi-Maize®) 8%], Sugar, Linseed Meal (Linola) (8%), Soya Isoflavone Conc (1.4%), Minerals (Tricalcium Phosphate, Zinc Oxide), Salt, Natural Colour: Annatto, Vitamins (Vitamin E, Folic Acid).

• Soya is a great source of phytoestrogens (isoflavones). The average Western diet provides about 1 mg per day of plant oestrogens whereas the Asian diet contains between 20-60mg. Population studies have found that diets high in phytoestrogens provide a range of health benefits for both men and women.


• "High-Maize®" corn starch is a "resistant" starch that has a prebiotic effect. Most starches are digested and absorbed into the body through the small intestine, but some resist digestion and pass through to the large intestine where they act like dietary fibre, encouraging the growth of friendly bacteria and helping to improve bowel health. This type of starch is called a "resistant" starch. For further information go to www.hi-maize.com

• Dietary fibre can be divided into two major categories: Insoluble Fibres - found in whole grain products and also in vegetables, and Soluble Fibres - found in barley, beans, apples and some other fruits and vegetables. Fibre, soluble and insoluble, has an important role to play in the functioning of the body and is therefore a vital component of a healthy lifestyle. Increasing the fibre content of the diet is relatively easy: by eating more high-fibre foods such as wholemeal bread, fruit, vegetables and "grain based" foods, plus the inclusion of a bran-based cereal in the diet, fibre intake can be immediately increased. Vogel's UltraBran® is an excellent source of dietary fibre, with 15g of Total Dietary Fibre per serving.


• Linseed contains poly-unsaturated essential fatty acids - linoleic acid (Omega 6) and linolenic acid (Omega 3). These "good" fats are necessary for the proper function of many organs and must be supplied by diet as the body does not produce them. Vogel's UltraBran® contains ground yellow linseed meal, specially grown to produce a higher level of linoleic acid (Omega 6).

• Folic Acid and Folate are forms of a watersoluble B vitamin. Folate occurs naturally in food whilst Folic Acid is the synthetic form of this vitamin that is found in supplements and fortified foods. Folic Acid is necessary for the production and maintenance of new cells and is especially important during periods of rapid cell division and growth such as infancy and pregnancy, since Folic Acid is needed to make DNA and RNA, the building blocks of cells. Also, both adults and children need Folic Acid to make normal red blood cells.

Vogel's UltraBran® provides 50% of the RDA* for Folic Acid.

WHERE TO BUY VOGEL'S ULTRABRAN®
Vogel's® Cereals are sold in Health Stores throughout the UK and Ireland.

Vogel's UltraBran® is also sold in selected branches of Tesco and Holland & Barrett.

CONTACT VOGEL'S®
Vogel's® Cereals are distributed exclusively in the UK and IRL by:
Forum Health Products Ltd,
Betchworth House, 57-65 Station Road,
Redhill, Surrey RH1 1DL

Vogels® Cereals Helpline: 01737 781410
E-mail: health@forumgroup.co.uk
Vogel's® Cereals Website:
www.vogels.com.au

*The Forum Health Helpline operates Monday - Friday 09.00 - 18.00. At all other times, and on bank holidays, an answerphone operates and calls will be returned next working day.

Vogel's® is the registered trademark of Stevns & Company Pty Ltd.

UltraBran® and VitaPro® are the registered trademarks of Specialty Cereals Pty Ltd.

Hi-Maize® is the registered trademark of National Starch Pty Ltd.